Growth and Diversification Strategy for an Industrial Equipment Manufacturer

Client:

A major industrial company producing electrical and power-generation equipment, facing stagnation in revenue growth and limited innovation pipeline.

Challenge:

Despite a strong technical base, the company had been experiencing a decline in real revenues (adjusted for inflation) for several years. The leadership needed a strategy to reignite growth by identifying new markets, product lines, and expansion opportunities — both domestically and abroad.

Approach:

• Conducted a deep-dive diagnostic of business segments, identifying those with the strongest performance and scalability potential.

• Evaluated market adjacencies and new industry verticals where the company’s technology could be leveraged.

• Designed a growth roadmap including product innovation, export market entry, and potential M&A targets.

• Supported the client in developing transformation initiatives and investment priorities.

Impact:

• The company adopted a new multi-pillar growth strategy focused on product renewal, international expansion, and strategic acquisitions.

• Initiated the optimization of existing portfolio and launch of new production facilities through M&A in other regions.

• Revenue trajectory reversed from stagnation to growth, with export activities becoming a key driver of long-term performance.