Market Entry and Positioning Strategy for a Smart Farming Platform

Client:

A digital subsidiary of a major meteorological company that leveraged its extensive weather and precipitation data to develop an agricultural management platform (Smart Farming).

Challenge:

At project start, the company held a minimal market share and faced the task of capturing opportunities created in the local market. The challenge was to identify how to reposition the product, adapt it to market needs, and operationalize a scalable go-to-market model serving both large agribusinesses and small farms.

Approach:

• Conducted a market assessment of the evolving Smart Farming landscape and competitive gaps post-foreign exit.

• Designed a dual-segment positioning: enterprise solutions for agroholdings and accessible modules for small farms.

• Adjusted the product architecture and pricing model to match segment-specific requirements.

• Formulated an implementation roadmap including marketing, partnership, and sales-channel strategies.

• Supported management in translating the strategy into concrete operational steps and KPIs.

Impact:

• The company successfully repositioned its platform from a niche weather-data product to a comprehensive Smart Farming solution.

• Established strong recognition in the domestic AgriTech market, becoming one of the notable local players after major competitors’ withdrawal.

• Created a sustainable business model adaptable to both enterprise and SME clients, ensuring continued market growth.